Marketing Mix – Growth Wheel G2.01

Marketing Mix – Growth Wheel G2.01

Marketing_Mix_–_G2.01

**Need help identifying customer groups

Advertising

Daily Newspaper: Priority 2: For educating customers on tips for the season: Ask a local editor if they need an article written up for upcoming topics (spring cleaning tips), offer to be quoted or have an article written and submitted. Cost: $45 Article or free if just writing on your own.

Magazines: Priority 1: For trades or niche branding

Professional publications: Priority 1

Handbooks: Priority 2: Can be used to educate a niche on a specific topic or services – realtors on how cleanings and sell homes, roofers that don’t clean roofs, lawn care people that don’t pressure wash, Cost: <$1,000

Outdoor: Priority 3: Postcards to target local subdivisions for services they can use: screen repair for homes with nasty screens. Cost $300-$600

Web: Priority 3: Create retargeting ads for people who have viewed my website so the ads follow them around the internet and social sites – $500/mo

TV: Priority 1:

Radio Priority 1

Digital & Printed Material

Brochures/Product Sheets: Priority 3: Use them as inserts in folders for new estimates. Cost: $300

Company Presentation: Priority 3: Have intro videos and mini-commercials for each service, use these as ads on Facebook and use inside of Responsibid. Cost Free or $1,000 if using Fiverr and promoting all services

Flyers: Priority 3: Use a company like RunAmplify.com to distribute flyers to a local market that is already receiving postcards

Posters: Priority 1: Could reach out to local businesses (SC Johnson, JI Case, etc) and offer to advertise posters. Cost $100 plus advertising fee

Powerpoint presentations: Priority 3: Could use the presentation to describe a service and post it on youtube etc. Also, could create a class educating a specific group (property managers that have $100,000 budgets) on how modification to their process (yoru service and solution) could save them money, Cost: $100 (food and venue)

Online Media Presence

Website: Priority 3: Reword website to focus on brand, have a professional rewrite the service pages, add more videos, Cost $200-400 for quality sales articles

Social Media: Priority 3: Create value added posts that don’t “ask” only give. Become more engaged on social media sites like nextdoor. Create retargeting campaigns that follow site visitors around the internet Cost: $0 to $300/mo for management

E-newsletters: Priority 3: Engage existing customers and prospect with seasonal tid-bits. Cost $400 for writer

Blogs: Priority 3: Create bi-weekly blog posts that educate the customer either about our business or services that we offer: Cost: $400 for writer

Google/Bing Adwords: Priority 3: Create local ads that target people ready to hire for our services: Cost $300/mo

Direct marketing

Direct Mail: Priority 3. I need to have a year-round marketing strategy in place for keeping customers coming back and letting them know we’re still around! Also great for targeted niche companies in related fields

Direct e-mail: Priority 3. Tied in with the direct mail, email strategy must be in place with a newsletter for cleaning tips and such, with a subtle ask at the bottom, also a good way to get people to find employees

Telemarketing: Priority 3, voicemail bombs would be great for

Customer Visits

Publications

Newsletters

Magazines

Whitepapers (case studies)

Promotion

Trade Fairs

Conferences

Product samples

Sponsorships

Merchandise

 

 

Have salesperson network with BNI and other networking groups